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Introducing the first shopping platform for premium athleisure wear.

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our story

The most sustainable (and rad) way is naked. We’re second.

Our mission is ultimately to help preserve our planet by advocating a cleaner, more sustainable fashion industry.

 

Living between the sunny beaches of Southern California, and the majestic mountains of the French Alps, we are witnessing the dramatic (and tangible) changes first hand – yes, we are talking about global warming here – that our planet is experiencing. Rising sea levels, warmer winters, glacial melting; we are just “BEFORE THE FLOOD.”

 

Alarmed by the environmental damage caused by traditional apparel manufacturing processes and the carbon footprint of things such as “free worldwide shipping”, we have decided to take urgent action.

Today secondtoNAKED is working on:

 

  • Promoting avant-garde brands that manufacture with the highest standards in terms of sustainability.
  • Lowering the carbon footprint of the fashion industry by reducing the distance traveled by clothes in between each step of the journey, from the producer to the customer.
  • Supporting local online and offline retailers by offering a local alternative to long-distance shipping.

Today secondtoNAKED is working on:

 

  • Promoting avant-garde brands that manufacture with the highest standards in terms of sustainability.
  • Lowering the carbon footprint of the fashion industry by reducing the distancae traveled by clothes in between each step of the journey, from the producer to the customer.
  • Supporting local online and offline retailers by offering a local alternative to long-distance shipping.

secondtoNAKED graduated the CONNECT Springboard San Diego startup accelerator program in February 2018.

So now, you can either get naked; or join us:

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