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Sustainability

Forging the Path to Sustainability.

Sustainability is the destination. secondtoNAKED promotes brands and designers that are building the roads to get us there.

Sourcing and Promoting Dedicated Brands.

We find and promote the most environmentally-active brands and designers that work towards achieving the three pillars of sustainability – environmental, social, and economic – by:

  • creating timeless, elegant designs less subject to fleeting trends
  • working with eco-friendly fabrics, textiles and raw materials
  • making clothes in factories that use less energy and water
  • removing waste responsibly to protect local environments
  • providing safe working conditions for employees
  • offering fair wages and work schedules

Reducing the Environmental Impact of the Transportation Process.

If a garment is located close to us, it will take less fuel, time and also money to arrive. It seems obvious but it has become so common to order clothes that are stored on the other side of the country, or even in another country. Not only are these extra costs included in the bill we pay, but this habit is also ecologically destructive.

By reducing the total distance traveled by each garment in between each one of its production stages; from the production of raw material, manufacturing, storage and final delivery, we can greatly reduce the carbon footprint of the whole transportation process.

As much as possible, we source clothes that are:

  • Made from raw materials in the U.S.
  • Manufactured in the U.S.
  • Stored in local warehouses near consumers.

Reducing the Environmental Impact of the Transportation Process.

If a garment is located close to us, it will take less fuel, time and also money to arrive. It seems obvious but it has become so common to order clothes that are stored on the other side of the country, or even in another country. Not only are these extra costs included in the bill we pay, but this habit is also ecologically destructive.

By reducing the total distance traveled by each garment in between each one of its production stages; from the production of raw material, manufacturing, storage and final delivery, we can greatly reduce the carbon footprint of the whole transportation process.

As much as possible, we source clothes that are:

  • Made from raw materials in the U.S.
  • Manufactured in the U.S.
  • Stored in local warehouses near consumers.

Reducing the Carbon Footprint of Delivery to the Customer.

Choosing “Free two-day shipping” when making an online purchase is exponentially more damaging to the environment that “standard shipping”.

When choosing “free two-day shipping”, retailers have to speed their order delivery process and end up sending trucks which are at best only half full. With just one extra day to ship, the fulfillment staff has more time to send out fully-loaded delivery trucks.

M. Sanjayan, CEO of Conservation International made a great video about this topic.

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